Associate Professor of Law, S.J.D. (St. Gallen), J.D. (St. Gallen ), LL.M. (Harvard), Attorney at Law, Director, Research Center for Information Law, Univ. of St. Gallen, Faculty Fellow, Berkman Center for Internet & Society, Harvard Law School. I owe special thanks to my colleague James Thurman and the research team at the Research Center for Information Law at the Univ. of St. Gallen. Particular thanks also to the organizers and participants of the Information Society Project’s “Regulating Search?” conference at Yale Law School. Further thanks are due to Herbert Burkert, John Palfrey, and Sacha Wunsch-Vincent.